Sales Manager – Job Description

Department: Sales

Status: Exempt

Position Summary

We are seeking a driven, relationship-focused Sales Manager to lead our sales efforts, drive occupancy growth, and create an exceptional experience for prospective residents and their families. This role is perfect for a motivated sales professional who thrives in a people-centered environment, enjoys building strong community partnerships, and wants to make a meaningful impact every day.

The Sales Manager oversees the full sales cycle—from lead generation and prospect engagement to closing and onboarding—ensuring a smooth, supportive, and welcoming transition for every new resident.

What You’ll Do

Lead & Manage the Sales Cycle

• Own the full sales process: lead generation, tours, follow-up, closing, and move-in coordination.

• Meet and exceed quarterly and annual occupancy targets.

• Support and guide team members involved in the sales experience, ensuring all prospects receive exceptional service.

• Maintain up-to-date knowledge of market trends, sales strategies, and competitive positioning.

Drive Growth & Outreach

• Build and nurture strong relationships with referral sources, community partners, clubs, and local organizations to increase brand visibility.

• Represent the community at networking functions, events, and presentations.

• Collaborate with marketing leadership to implement sales campaigns, digital initiatives, events, and targeted outreach efforts.

Execute Sales Events & Lead Generation Activities

• Plan and orchestrate open houses, tours, seminars, and community events.

• Partner with internal teams to create memorable experiences that convert prospects into residents.

• Ensure all sales materials, presentations, and communications reflect the brand and deliver a strong value message.

Manage Reporting & Systems

• Maintain accurate and organized records within the CRM system.

• Prepare sales reports, occupancy updates, and lead metrics for leadership.

• Monitor inventory, anticipated move-outs, and upcoming openings to proactively manage pipeline needs.

Build Strong Internal & External Relationships

• Collaborate with all departments to ensure a seamless, positive experience for prospects and new residents.

• Support a culture of hospitality and teamwork community-wide.

• Coordinate closely with operations, construction, and onboarding teams to ensure units are ready and transitions go smoothly.

Additional Leadership Responsibilities

• Participate in hiring, training, and supporting new sales team members.

• Provide feedback, coaching, and performance guidance as needed.

• Contribute ideas to improve processes, enhance customer experience, and streamline internal coordination.

What We’re Looking For

Education & Experience

• Bachelor’s degree preferred OR equivalent combination of experience and training.

• 3+ years of experience in sales, business development, senior living, hospitality, real estate, or related field.

• Proven track record of meeting or exceeding sales goals.

Skills & Competencies

• Strong relationship-building and communication skills.

• Ability to analyze data, track goals, and present information to leadership.

• Comfort with CRM systems and sales-based reporting.

• Ability to solve problems, stay organized, and manage multiple priorities.

• Warm, professional, and empathetic approach with prospects, families, and team members.

Work Environment

• Standard 40-hour work week with occasional flexibility for events, tours, or prospect needs.

• Collaborative, mission-driven culture focused on exceptional service and community engagement.

Statement of Understanding

This job description is intended to outline the core responsibilities and expectations of the Sales Manager role. Duties may be adjusted as needed to support organizational goals and evolving business needs.